Case Study : How ShopClues Achieved 26% Higher Visits-to-Order


ShopClues is a billion dollar eCommerce major serving over 42 million visitors a year. Using the conversion optimization platform of VWO, they tested the homepage and marketing category pages to achieve a lift of 26% in visits-to-order. We take you through the entire story in this case study.

Here's what you'll learn from this case study:

  • How to set up a team and process for structured testing and optimization
  • Defining the process of optimization - research, observations, hypothesis and test
  • How to use heatmaps and visitor behavior analysis to get winning tests