Making the most of your ad spend means that your PPC account should be completely in tune with your landing page and your website as a whole. This means, focussing on everything from keywords, to the ad copy, to the content and overall feel of the landing pages. To ensure a high conversion rate from PPC, it all needs to align into a single cohesive message, one which is in line with your goals.
In this free webinar recording, experts from VWO and Hanapin Marketing discuss secrets to keeping a cohesive PPC account and give hard data to show what works and what doesn’t.
You'll get advanced PPC tips on:
Senior Marketer, VWO
CRO Manager, Hanapin Marketing