[Free Webinar] Secrets to a Cohesive PPC Campaign

Making the most of your ad spend means that your PPC account should be completely in tune with your landing page and your website as a whole. This means, focussing on everything from keywords, to the ad copy, to the content and overall feel of the landing pages. To ensure a high conversion rate from PPC, it all needs to align into a single cohesive message, one which is in line with your goals.

In this free webinar recording, experts from VWO and Hanapin Marketing discuss secrets to keeping a cohesive PPC account and give hard data to show what works and what doesn’t.

You'll get advanced PPC tips on:

  • Testing and analyzing your landing pages and ad copy to arrive at the most effective message
  • Selecting and grouping the keywords which are most relevant for your campaign
  • Using targeted landing pages to increase conversions
Duration: 60 minutes

Meet the Speakers

Siddharth Deswal

Senior Marketer, VWO

Roopa Carpenter

CRO Manager, Hanapin Marketing