[eBook] Key Pillars of a Successful Conversion Optimization Program

Conversion Rate Optimization (CRO) as a concept has become popular across industries, owing to its direct and profound impact on the bottom line. The application of CRO, however, in most organizations has been far from optimal—inadvertently causing them to leave money on the table.

An optimal or structured CRO program requires certain key elements that ensure its success. The elements include the following:

  • People
  • Tools
  • Processes
  • Goals
  • Culture

This eBook aims to cover these elements comprehensively and provide you objective pointers to start a CRO program (or improve an existing one).

This is a perfect 'How To' guide for anybody trying to launch or jump-start their optimization team.

Justin Rondeau,

Director of Opimization at DigitalMarketer

From building the case for organizational buy-in around CRO, to detailing out the steps required to implement a successful initiative, this eBook provides a very comprehensive overview of the field.

Simon Poulton,

Digital Strategist at Wpromote