Cart abandonment sucks. People change their mind sometimes, yes. But what if it's not them? What if it's YOU who is making it difficult for them to complete the purchase process?
Find out if you're failing your qualified traffic by serving them a crappy checkout process. Sign up to watch Christian Holst from Baymard Institute talk about several glitches noticed by his team while conducting usability tests on checkouts with real users and auditing top eCommerce sites.
Co-founder and Research Director, Baymard Institute
He's the author of the E-Commerce Checkout Usability and Mobile E-Commerce Usability research reports. He's a contributor at Smashing Magazine and is also a regular speaker at conferences, like Mobile Commerce World, Smarter Web Strategies, and many others.