Duration: 45 minutes + 15 minutes (Q&A)
An untested, unoptimized, PPC landing page can shoo away prospects faster than you can say P-P-C. Expectedly, you incur huge costs and, worse still, you’re stuck with a non-converting landing page that doesn’t get you any business!
Enter A/B Testing!
A landing page’s effectiveness is measured based on its key touchpoints such as the headline, layout, image/banner and, most importantly, the CTA. A/B Testing your PPC Landing Page not only helps you optimize these touchpoints but also validate the best variation you should use for your PPC campaign.
This webinar lists 10 tried-and-tested ideas that are certain to help you boost your PPC conversion rate from ad to form submit. Key takeaways are:
Founder and CEO, VWO
He’s a big believer in bootstrapping a business, and taking market-led approach to generating startup ideas.
Digital Marketer and Entrepreneur
Jacob has learned how to leverage PPC marketing best practices, conversion rate optimization, and ROI focused analytics to drive aggressive and profitable business growth.